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ERIC Number: EJ1128606
Record Type: Journal
Publication Date: 2017-Feb
Pages: 7
Abstractor: As Provided
ISSN: ISSN-0278-7393
Conflict and Bias in Heuristic Judgment
Bhatia, Sudeep
Journal of Experimental Psychology: Learning, Memory, and Cognition, v43 n2 p319-325 Feb 2017
Conflict has been hypothesized to play a key role in recruiting deliberative processing in reasoning and judgment tasks. This claim suggests that changing the task so as to add incorrect heuristic responses that conflict with existing heuristic responses can make individuals less likely to respond heuristically and can increase response accuracy. We tested this prediction in experiments involving judgments of argument strength and word frequency, and found that participants are more likely to avoid heuristic bias and respond correctly in settings with 2 incorrect heuristic response options compared with similar settings with only 1 heuristic response option. Our results provide strong evidence for conflict as a mechanism influencing the interaction between heuristic and deliberative thought, and illustrate how accuracy can be increased through simple changes to the response sets offered to participants.
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Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A