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ERIC Number: EJ1128511
Record Type: Journal
Publication Date: 2014-Dec
Pages: 6
Abstractor: As Provided
ISSN: EISSN-2203-4714
Advertisement Analysis: A Comparative Critical Study
Abdelaal, Noureldin Mohamed; Sase, Amal Saleh
Advances in Language and Literary Studies, v5 n6 p254-259 Dec 2014
This study aimed at analyzing two advertisements, and investigating how advertisers use discourse and semiotics to make people and customers buy into their ideas, beliefs, or simply their products. The two advertisements analyzed are beauty products which have been selected from internet magazines. The methodology adopted in this study is qualitative method. The first advertisement is analyzed qualitatively in terms of content; there was no focus on a specific theoretical frame work, while the second advertisement analysis is based on Fairclough's framework, the critical discourse analysis framework.
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Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A