Peer reviewed
Download full textERIC Number: EJ1128405
Record Type: Journal
Publication Date: 2015-Apr
Pages: 14
Abstractor: As Provided
ISBN: N/A
ISSN: EISSN-2203-4714
EISSN: N/A
Working of Ideology in the TV Commercials of Cold Drinks in Pakistani Media
Ahmad, Madiha; Ahmad, Sofia; Ijaz, Nida; Batool, Sumera; Abid, Maratab
Advances in Language and Literary Studies, v6 n2 p247-260 Apr 2015
The article aims at the analysis of the TV commercials of three carbonated cold drinks from Pakistani media. The analysis will be carried out using the three dimensional framework presented by Fairclough. Through the analysis, the ideological framing of the commercials will be brought to light. To achieve this purpose different techniques used by the ad-makers will be described, interpreted and explained in the light of critical discourse analysis.
Descriptors: Foreign Countries, Television, Advertising, Food, Mass Media Effects, Discourse Analysis, Ideology, Power Structure, Language Usage, Social Influences
Australian International Academic Centre PTY, LTD. 11 Souter Crescent, Footscray VIC, Australia 3011. Tel: +61-3-9028-6880; e-mail: editor.alls@aiac.org.au; Web site: http://journals.aiac.org.au/index.php/alls/index
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Pakistan
Grant or Contract Numbers: N/A
