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ERIC Number: EJ1127012
Record Type: Journal
Publication Date: 2017
Pages: 10
Abstractor: As Provided
ISSN: ISSN-0951-354X
Field of Study Choice: Using Conjoint Analysis and Clustering
Shtudiner, Ze'ev; Zwilling, Moti; Kantor, Jeffrey
International Journal of Educational Management, v31 n2 p179-188 2017
Purpose: The purpose of this paper is to measure student's preferences regarding various attributes that affect their decision process while choosing a higher education area of study. Design/ Methodology/Approach: The paper exhibits two different models which shed light on the perceived value of each examined area of study: conjoint analysis and clustering k-means algorithm. Findings: The findings of the used methods exhibit not only which of the attributes have the greatest influence on students' decision-making process, but also shed light on which types of study areas are most preferred by respondents. Originality/Value: The paper addresses a new view on students' definition of higher education when adding the choice of selecting the "proper" area of study to one's profile.
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Israel
Grant or Contract Numbers: N/A