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ERIC Number: EJ1126966
Record Type: Journal
Publication Date: 2017
Pages: 7
Abstractor: ERIC
ISSN: ISSN-1522-8959
Manage Your Social Media in 5 Minutes a Day
Watson, Anne Marie
Public Services Quarterly, v13 n1 p41-47 2017
The Marketing column features essays about a variety of creative and innovative marketing strategies used to highlight collections or promote services in all types of libraries. Its purpose is to provide real examples of how libraries are using marketing and outreach techniques in interesting ways. This article describes the social media content management strategy used at Red Deer College Library (Alberta, Canada), which includes an evolving and adaptable social media calendar, targeted timing of social media posts, using a social media management tool, and scheduling content in advance. The author also discusses creating content that is relevant to one's users and evaluating one's social media activities to constantly improve.
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Canada
Grant or Contract Numbers: N/A