In this study, students from a variety of disciplines, who were enrolled in six courses that incorporate the use of social media, were surveyed to evaluate their perception of how the integration of social-media tools supports deep approaches to learning. Students reported that social media supports deep learning both directly and indirectly, makes learning easier, promotes long-term retention of content, and fosters a more engaging and enjoyable learning environment. These findings suggest that integration of social media into college courses can support deep approaches to learning.