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ERIC Number: EJ1125914
Record Type: Journal
Publication Date: 2014-Dec
Pages: 13
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0047-2395
EISSN: N/A
What Is Big Data and Why Is It Important?
Pence, Harry E.
Journal of Educational Technology Systems, v43 n2 p159-171 Dec 2014
Big Data Analytics is a topic fraught with both positive and negative potential. Big Data is defined not just by the amount of information involved but also its variety and complexity, as well as the speed with which it must be analyzed or delivered. The amount of data being produced is already incredibly great, and current developments suggest that this rate will only increase in the near future. Improved service should result as companies better understand their customers, but it is also possible that this data will create privacy problems. Thus, Big Data is important not only to students who hope to gain employment using these techniques and those who plan to use it for legitimate research, but also for everyone who will be living and working in the 21st Century.
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A