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ERIC Number: EJ1125099
Record Type: Journal
Publication Date: 2016
Pages: 12
Abstractor: As Provided
ISSN: EISSN-1812-9129
Exploring the Relationship between Student Engagement, Twitter, and a Learning Management System: A Study of Undergraduate Marketing Students
Williams, David; Whiting, Anita
International Journal of Teaching and Learning in Higher Education, v28 n3 p302-313 2016
Because student engagement is believed to be a predictor of academic achievement, there is significant interest in discovering methods that will improve and increase student engagement at all levels of education. This study investigated the relationship between digital and social media usage and student engagement. In particular, this study sought to investigate how adding (1) a learning management system (LMS) and (2) a dedicated marketing Twitter feed influenced the self-reported engagement levels of undergraduate marketing students. The results show that students were more engaged when the LMS and Twitter feed were used. Specifically, Twitter usage had a positive impact on engagement with a marketing course while LMS usage had a positive impact on engagement with the School of Business. Seniors significantly used the LMS more than underclassmen but there were no differences in Twitter usage between these groups. The results also showed that students were most engaged with their marketing course, followed by the College, and the School of Business respectively.
International Society for Exploring Teaching and Learning. Web site:
Publication Type: Journal Articles; Reports - Research; Tests/Questionnaires
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A