Purpose: The purpose of this paper is to investigate the effectiveness of the flipped classroom model in teaching and learning as well as the skills that can be acquired by students after being exposed to this learning style. Design/methodology/approach: This paper uses a qualitative case study design. In total, 20 students, from various majors, who were enrolled in a web-design course, participated in a survey that consisted of open-ended questions exploring their perceptions toward the flipped classroom approach. Findings: The students' comments offered evidence for a deeper and broader perspective on learning, and five themes have emerged: self-regulated learning, problem-solving skills, teamwork and communication skills, enjoyment, and creativity. Originality/value: This study reveals that this teaching style can enrich the learning experience of students and can help them develop the soft skills they need to succeed in any profession.