This article presents a perspective on the behavior of the local food grower during the market-related decision-making process. The relevant behavior is manifested during the planning, growing, and harvesting and selling phases of the agricultural business cycle. The local food grower faces a set of market alternatives from which, if applying a rational approach, he or she selects one option or a combination of options that allows for profit maximization. Decisions about timing of planting and harvesting are important and are dictated by market conditions and the biological nature of the grower's product. This article contains a number of suggestions for researchers and Extension specialists to consider relative to assisting local food growers.