The rapid technological advances, the expansion of online media use, and the declining cost of mobile technology have introduced a communication factor that has precipitously affected parent involvement and the relationship between parents and children. The present article explores ways through which technology and online media have affected interactions, the impact such developments have had on parent involvement in children's lives, as well as the school's role in keeping parenting relevant in these confusing times. An adaptation of the ten principles of good parenting for a technology- and media-dominated environment are also offered for enhancing parent-child interactions and parent involvement in their children's lives and learning.