
ERIC Number: EJ112384
Record Type: CIJE
Publication Date: 1974
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West European Newspapers and the Cable Revolution
Le Duc, Don R.
Journalism Quarterly, 51, 2, 258-64, Sum 74
Contends that West European newspapers face competition for advertising revenue from cable systems which possess greater potential to provide new outlets for media advertisers. (RB)
Descriptors: Advertising, Broadcast Industry, Cable Television, Higher Education, Journalism, Mass Media, Newspapers, Publicize
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