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ERIC Number: EJ112380
Record Type: CIJE
Publication Date: 1974
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Words vs. Pictures: Perceived Impact and Connotative Meaning
Culbertson, Hugh M.
Journalism Quarterly, 51, 2, 226-37, Sum 74
Results of two studies indicate that word messages carry more impact than pictures and an analysis of variance reveals that iconicity and sensationalism each related positively to both evaluative-ethical and interest-vitality ratings. (RB)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A