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ERIC Number: EJ1123552
Record Type: Journal
Publication Date: 2016
Pages: 19
Abstractor: As Provided
ISSN: ISSN-1533-290X
Don't Stop Believing: Mapping Distance Learners' Research Journeys
Brahme, Maria E.; Gabriel, Lizette; Stenis, Paul V.
Journal of Library & Information Services In Distance Learning, v10 n3-4 p118-136 2016
Journey mapping, a method of collecting data that illustrates individuals' paths toward a specific goal, was originally developed for use in retail/customer service environments. Much of the literature describes its application in examining customer behavior when navigating merchants' Websites, allowing researchers to examine the effectiveness, user-friendliness, as well as confusing or ambiguous junctures of their Webpages referred to as "points of pain." The research approach has been applied minimally in library environments, and exclusively to patrons' experiences in the physical, brick and mortar library. The present study aimed to gather data about distance patrons' experiences in using online library resources. Input was solicited from students in Pepperdine University's Graduate School of Education and Psychology (GSEP) and the Graziadio Graduate School of Business and Management. Springshare's LibGuide software was used to collect data.
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: California
Grant or Contract Numbers: N/A