NotesFAQContact Us
Search Tips
Peer reviewed Peer reviewed
Direct linkDirect link
ERIC Number: EJ1123321
Record Type: Journal
Publication Date: 2014
Pages: 6
Abstractor: ERIC
ISSN: ISSN-0882-4843
Resource Column: When Sex Doesn't Sell--Using a Qualitative Analysis of a Feminist Magazine to Teach the Rhetorical Situation
Austin, Sarah E.
Feminist Teacher: A Journal of the Practices, Theories, and Scholarship of Feminist Teaching, v24 n1-2 p43-48 2014
As an instructor at the United States Air Force Academy (USAFA) and USAFA Preparatory School, where the male-to-female ratio is generally around eight to one, the author has found that feminist ideals are poorly understood, if they are known at all. This annotated bibliography teaches students how Aristotle's rhetorical situation, which focuses on context, author, audience, purpose, and text, may be applied to specific contemporary examples and does so through both feminist and political economic lenses. "Bitch" magazine is a periodical with a feminist slant that seeks to be economically viable without having to use traditional "sex sells" advertisements, which would undermine both its content and its audience's values. As such, "Bitch" magazine and its online counterpart "BitchMedia" crafted a different rhetorical situation through which it could ensure its economic sustainability without compromising its feminist principles. In doing so, it also elucidates a critique of the capitalistic, patriarchal systems employed via the mass market.
University of Illinois Press. 1325 South Oak Street, Champaign, IL 61820-6903. Tel: 217-244-0626; Fax: 217-244-8082; e-mail:; Web site:
Publication Type: Journal Articles; Reference Materials - Bibliographies; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A