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ERIC Number: EJ1123288
Record Type: Journal
Publication Date: 2017
Pages: 14
Abstractor: As Provided
ISSN: ISSN-1360-080X
Health-Related Messages about Physical Activity Promotion: An Analysis of Photographs on Social Networking Sites of Universities
Martínez-Bello, Vladimir E.; Martínez-Rojas, Ángela; Molina-García, Javier
Journal of Higher Education Policy and Management, v39 n1 p75-88 2017
The main aim of this study was to examine how different physical activity domains are represented on the official social media sites of Spanish universities, through a content analysis of the photographs. Our results show that the representation of different physical activity domains is not balanced. While the analysed images do promote a message of gender equality in sedentary and leisure time physical activity behaviour, pictures illustrating active commuting and disabled groups were under-represented. We conclude that Internet-based physical activity promotion in university settings must to be guided by the principles of "health-promoting universities" in the sense of promoting a comprehensive view on healthy behaviours in every action carried out with the university community, and in particular including diversity as a norm rather than the exception. Professionals should be aware of their responsibility in the design of the built online environment and their influence on the welfare of the university community.
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Spain
Grant or Contract Numbers: N/A