Peer reviewedERIC Number: EJ112290
Record Type: CIJE
Publication Date: 1975
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Videotaped Spots Reveal Kids' Views of TV Advertising
Hooper, Leonard J.
Journalism Educator, 29, 4, 24-26, Jan 75
Describes a journalism methods course in advertising in which college students observed and analyzed videotaped commercials produced by sixth graders. (RB)
Descriptors: Advertising, Class Activities, Higher Education, Journalism, Publicize, Teaching Methods, Television Commercials
Publication Type: N/A
Education Level: N/A
Audience: Practitioners
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
