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ERIC Number: EJ1122161
Record Type: Journal
Publication Date: 2016
Pages: 8
Abstractor: As Provided
ISSN: ISSN-0883-2323
An Exploratory Investigation of College Students' Views of Marketing Internships
Dommeyer, Curt J.; Gross, Barbara L.; Ackerman, David S.
Journal of Education for Business, v91 n8 p412-419 2016
The authors explore college students' views of marketing internships. Students who completed a marketing internship (n = 279) were surveyed with a comprehensive questionnaire about their internship experiences, including what they liked and disliked, surprises, problems, and suggestions. Students also responded to 50 belief statements concerning their experiences during the internship, and attitude scales were developed. Although some of the internship literature indicates that employers may take advantage of students for free labor, our results showed that most students found the internship to be a rewarding and educational experience. Suggestions are offered on how business schools can improve the internship experience of business students
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A