Introduction: Several studies have shown that workplace health promotion leads to better health, increased productivity, as well as reduced absenteeism and presenteeism among employees. The objective of this study was to describe how managers in small companies (10-19 employees) perceive their company as an arena for promoting employees' health. Method: A sample of 10 managers (four women) was strategically selected. Semi-structured interviews were conducted with each person. Interviews were transcribed and analysed using qualitative content analysis. The analysis focused on both manifest and latent content. Results: Three main categories emerged from the analysis--the potential to promote employees' health, responsibility as an employer and the need for external support. An arena for workplace health promotion is created when managers prioritise health at the workplace. Conclusion: Small companies often lack the knowledge and resources to manage health and safety problems and also have less access to occupational health services. This paper highlights the importance of the views of small company managers as resources for the development of health promotion.