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ERIC Number: EJ1121333
Record Type: Journal
Publication Date: 2016-Nov
Pages: 4
Abstractor: ERIC
ISSN: ISSN-0010-0889
Optimism in Enrollment Management
Buster-Williams, Kimberley
College and University, v91 n4 p71-74 Nov 2016
Enrollment managers, like most managers, have goals that must be focused on with precision, excitement, and vigor. Enrollment managers must excel at enrollment planning. Typically, enrollment planning unites undergraduate and graduate recruitment plans, out-of-state recruitment plans, marketing plans, retention plans, international enrollment plans, academic affairs strategic plans, academic college enrollment plans, diversity plans, and financial aid strategies. Finally, enrollment managers must "keep strong and carry on," always maintaining the most positive outlook possible. This article offers some take-aways from a book on optimism and outlook entitled: "Up: How Positive Outlook Can Transform Our Health and Aging," by Hilary Tindle. The book inspires reflection on the important role that an optimistic outlook plays in managing enrollment and leading enrollment management teams effectively.
American Association of Collegiate Registrars and Admissions Officers (AACRAO). One Dupont Circle NW Suite 520, Washington, DC 20036. Tel: 202-293-9161; Fax: 202-872-8857; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A