Since the Great Recession, international student enrollment in U.S. institutions has experienced profound increases. As campuses attempt to attract more international students, they have placed greater emphasis on developing units that specifically serve the needs of these students. Using the qualitative approach of document analysis, this research uncovers the difference between the "tatemae," or public mission statements, and "honne," or hidden motives, of the 14 public universities who house the largest highest international student bodies. Results indicate that "tatemae" are nebulous but generally consistently primarily value business and legal affairs processes over student programming. Interpretations of the "honne," being object placement on websites, varied information provided regarding differing types of events/programming, and link counts, also indicate these units emphasize business and legal affairs over student programming, thus leading to conclusions that promotion of emphasis on student programming is still lacking. However, within developmental programs, 2 primary paradigms persist: collaboration between nationalities and Americanization of international students, while programs focused on family well-being and mental health need more development. The discussion explores the true intent of these units and investigates missed opportunities associated with deemphasizing student programming.