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ERIC Number: EJ1120330
Record Type: Journal
Publication Date: 2012
Pages: 23
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-2159-9823
EISSN: N/A
Service-Learning Enriches Advertising Knowledge, Builds Students' Portfolios, and Promotes Community Engagement after Graduation
Tucciarone, Krista
Journal of Public Scholarship in Higher Education, v2 p99-121 2012
This study investigated the influence of a service-learning component in an advertising course, specifically examining its ability to enrich advertising knowledge, build students' portfolios, and influence students' community engagement after graduation. The research revealed that service-learning positively affects students' understanding of advertising principles and concepts; students are more likely to try harder and dedicate more time to an authentic project; participation in an authentic project provides ethos for students' portfolios; and students have the opportunity to experience other communities and the dynamics of their residents. Documenting the outcomes of service-learning is central to promoting the value of community-engaged teaching in the field of advertising education.
Missouri Campus Compact, Missouri State University. 901 S. National Avenue, Springfield, MO 65897; Tel: 417-836-3104; Fax: 417-836-3105; -e-mail: jpshe@missouristateledu; Web site: http://jpshe.missouristate.edu
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A