ERIC Number: EJ1120330
Record Type: Journal
Publication Date: 2012
Pages: 23
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-2159-9823
EISSN: N/A
Service-Learning Enriches Advertising Knowledge, Builds Students' Portfolios, and Promotes Community Engagement after Graduation
Tucciarone, Krista
Journal of Public Scholarship in Higher Education, v2 p99-121 2012
This study investigated the influence of a service-learning component in an advertising course, specifically examining its ability to enrich advertising knowledge, build students' portfolios, and influence students' community engagement after graduation. The research revealed that service-learning positively affects students' understanding of advertising principles and concepts; students are more likely to try harder and dedicate more time to an authentic project; participation in an authentic project provides ethos for students' portfolios; and students have the opportunity to experience other communities and the dynamics of their residents. Documenting the outcomes of service-learning is central to promoting the value of community-engaged teaching in the field of advertising education.
Descriptors: Service Learning, Advertising, Teaching Methods, Community Involvement, Concept Formation, Outcomes of Education, Portfolios (Background Materials), Qualitative Research, Focus Groups, Interviews, Student Attitudes, College Faculty, Teacher Attitudes, College Graduates, Undergraduate Students
Missouri Campus Compact, Missouri State University. 901 S. National Avenue, Springfield, MO 65897; Tel: 417-836-3104; Fax: 417-836-3105; -e-mail: jpshe@missouristateledu; Web site: http://jpshe.missouristate.edu
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A