Teachers of business and economic journalism are developing creative approaches to attracting students and educating them in a field many find daunting. To recruit, some avoid using the terms "business" or "economic" in course titles, preferring "financial basics" and "financial literacy." Many use novel classroom techniques: to educate students about stock markets, for instance, some set up competitions where students vie to develop the most profitable portfolio. Provocative videos, cleverly developed assignments and trips to business-news sites are highlights in some courses. This article reviews approaches by a broad array of teachers.