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ERIC Number: EJ1120233
Record Type: Journal
Publication Date: 2016-Dec
Pages: 13
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1077-6958
EISSN: N/A
Effectiveness of a Non-Classroom News Media Literacy Intervention among Different Undergraduate Populations
Vraga, Emily K.; Tully, Melissa
Journalism and Mass Communication Educator, v71 n4 p440-452 Dec 2016
In this study, we test the effectiveness of a short news media literacy message with audiences who differ in their media literacy education. We manipulate whether individuals are exposed to a news media literacy public service announcement (PSA) immediately before viewing a political program among two groups: students enrolled in media education courses versus students in a non-media course. Findings suggest that the ability of media literacy messages to influence students' processing of the subsequent political program is conditioned by their preexisting media literacy education. This study provides insights for considering how classroom and non-classroom media literacy interventions can work together to improve media literacy.
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A