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ERIC Number: EJ1120225
Record Type: Journal
Publication Date: 2016-Dec
Pages: 17
Abstractor: As Provided
ISSN: ISSN-1077-6958
Crossing Cross-Platform: Comparing Skills Preferences and Convergence Attitudes in Strategic Communication and News Disciplines
Hubbard, Glenn T.; Kang, Jin-Ae; Crawford, Elizabeth Crisp
Journalism and Mass Communication Educator, v71 n4 p453-469 Dec 2016
National survey of college mass communication students (N = 247) analyzed attitudes on the teaching of print and electronic media skills, using journalism students as comparison group. Previous research had not explored strategic communication student responses to convergence. Found identity variables within public relations (PR) field related to preference for web skills, as well as other strategic communication skills, but no such link among advertising students. Advertising students were most open to web skills overall, and PR students least.
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Publication Type: Journal Articles; Reports - Research; Tests/Questionnaires
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A