Web based social media networks (SMNs) are one avenue used by students to seek cocurricular activities and social interactions that are valuable for college adjustment (DeAndrea, Ellison, LaRose, Steinfield, & Fiore, 2011; Ellison, Steinfield, & Lampe, 2007; Leung & Lee, 2005). Thus, the current project aims to increase students' familiarity with cocurricular experiences via a program enabled by an innovative SMN. Methodology from design-based research was used in developing the program described here: Live It. Design-based research involves the creation of a program within the context that it will serve (Anderson & Shattuck, 2012; Brown, 1992). Live It was developed in collaboration with a Northeastern university's Residential Life office, accounting for both the evidence base on college student engagement and the practical constraints presented by the context. Design-based research is iterative, meaning that multiple versions of a program are implemented consecutively. Research is performed in tandem with these iterations to inform and improve successive iterations (Barab & Squire, 2004). In the current paper, the authors provide a description of one program iteration and discuss future directions for consequent program iterations and research. Design-based research was an appropriate framework for the Live It program because it is typically used for innovative, interventionist research (Cobb, Confrey, diSessa, Lehrer, & Schauble, 2003). Finally, design-based research is often used in cases where theory is still being developed or changed (Cobb et al., 2003); the authors offer theoretical insights about students' familiarity with cocurricular experiences in the discussion.