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ERIC Number: EJ1119476
Record Type: Journal
Publication Date: 2016-Jan
Pages: 22
Abstractor: As Provided
ISSN: ISSN-2347-6311
Students on Move: Understanding Decision-Making Process and Destination Choice of Indian Students
Wadhwa, Rashim
Higher Education for the Future, v3 n1 p54-75 Jan 2016
In recent years, the overall context of global mobility has significantly changed, so has the strategies to attract international students. What we observe now is the changes in strategies and the emergence of new host countries and increased opportunities for studying abroad. In an intense competitive environment of global higher education market, host countries are targeting students from Asian origin in general and Indian students in particular. Increasing competition for international students has caused complexities in choices and decision-making process adopted by students. It is observed that the new student body of a middle-class segment are also becoming a part of mobile students. This pattern has deepened the element of heterogeneity among students going abroad. There is direct implication of these changes for the countries particularly in the area of recruitment and retention and strategic international student marketing. This article explores the decision-making process of different segments of students. The methodology of the article involves a sample of 362 prospective and 55 currently abroad Indian students. For the analysis of the data, a binary logistic regression model has been used. Findings of this study will provide an understanding of push and pull factors driving mobility of Indian students. This article will provide international students' recruiters a better understanding of choices made by the students and how to use different marketing strategies.
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: India
Grant or Contract Numbers: N/A