In modern conditions of world depression, it is urgent for increasing the efficiency of the financial mechanism. Company's future depends on the correct choice of the financial mechanism strategy. The article deals with the issues of improving the financial mechanism of enterprises in the implementation of strategic and operational financial solutions. The main methods used to achieve this goal: analysis, comparison and methods of modern risk management. There are considered the main stages of financial strategy, its impact on the company's capital. The paper proposes an EB IT-ROE method as the most effective way in making financial decisions. The research results can be used in developing company's financial policy, formation of investment strategies, as well as in scientific textbooks.