The relevance of the research stems from the importance of modernization of the system of training for sport and tourism, without which the intensive development of this kind of professional activity is not possible. The aim of the study was the generalization of the experience of introduction of the innovative educational technologies in the personnel training process for sport and tourism, as well as the development of recommendations for consideration of the requirements of professional standards in this process. To obtain the author's conclusions scientific and theoretical research methods, expert assessments, factor analysis, and foresight technology were applied. The studies identified the requirements for the formation of competences of the future graduates in the areas of training related to sports and tourism, the necessity of the introduction of modular approach to the learning process, and individual student typological route. Also the role of professional community in promoting the introduction of innovative educational technologies in the training process for sport and tourism was defined. The article has scientific and practical value for scientists involved in the research of questions of development of cross-border tourist territories, for administrations of frontier territories of Russia and Europe, and for representatives of the business, including the field of sport and tourism.