Most educational efforts focus on declarative knowledge and information, which are described primarily as "content." This concentration is common for online courses. Few go beyond this limited level of learning to seek changes in skills and character traits such as curiosity or creativity. Using a project-based curriculum, a course on creative problem solving was offered as a Massive Open Online Course (MOOC). Triggered by observations of personal growth during the course, learners were surveyed about their experience, and a number of students were individually interviewed. The results indicated a positive impact beyond creative skills, described by participants as visceral: deeply personal and life-changing.