The study is founded on the author's comprehension of the methodological turn associated with the understanding of the future as social reality that is predetermined by social subjectness within the framework of creating the future in social practices of the creative class in Russian society. The authors of the study come to the conclusion that in order to investigate the future as social reality the frame of the structural analysis would be too narrow and would not reflect the focus on future in the life strategies of Russian citizens. The study develops theoretical and methodological construct which includes structure-activity and subject-activity aspects of the investigation of the future.