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ERIC Number: EJ1118745
Record Type: Journal
Publication Date: 2016
Pages: 14
Abstractor: As Provided
ISSN: EISSN-1306-3065
Assessment of Consumers' Satisfaction with the Automotive Product Quality
Amineh, Hadi; Kosach, Nataliya
International Journal of Environmental and Science Education, v11 n16 p8726-8739 2016
Relevance of article is caused by the fact that customer's satisfaction currently serves as the mechanism allowing the carmakers to be competitive in the market. The paper describes issues of assessment of the quality of products manufactured by automobile companies. The assessment is based on widely applicable complex characteristics of the quality. The obtained values of the quality index with the price criterion can be used at all stages of the automotive manufacture as well as of the price-quality ratio which completes the process of decision-making on car purchase. Materials of article represent the practical importance, results of a research can be used by automobile companies in development of strategy of product quality improvement.
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Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Ukraine
Grant or Contract Numbers: N/A