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ERIC Number: EJ1118196
Record Type: Journal
Publication Date: 2016-Oct
Pages: 8
Abstractor: As Provided
ISSN: EISSN-1077-5315
Examining eXtension: Diffusion, Disruption, and Adoption among Iowa State University Extension and Outreach Professionals
Taylor, Cayla; Miller, Greg
Journal of Extension, v54 n5 Article 5RIB3 Oct 2016
As eXtension unveils its new membership model, Iowa State University Extension and Outreach must determine how best to support professionals and clientele using the technology. This article reports on a study that used the diffusion of innovations and disruptive innovation theories to assess Iowa Extension professionals' adoption and perceptions of eXtension. One quarter of Iowa Extension professionals had no knowledge of eXtension, and 25% of respondents reported using the technology. Respondents perceived that eXtension exhibits a relative advantage and some of the attributes--accessibility and capacity--needed to become a disruptive innovation. These findings provide a basis for studying disruptive innovations in Cooperative Extension.
Extension Journal, Inc. e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Iowa
Grant or Contract Numbers: N/A