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ERIC Number: EJ1118096
Record Type: Journal
Publication Date: 2016
Pages: 9
Abstractor: As Provided
ISSN: ISSN-0155-2147
Using a Model of Verbal Art to Analyse the Visual: Analysing Multimodal Texts in Secondary English
Ravelli, Louise
English in Australia, v51 n2 p32-40 2016
Multimodal texts are now part of the curriculum for school English, but they are by their nature inherently complex, and pose many challenges for the classroom. Not least is finding a way to manage the technical complexity of accounting for these texts, as well as finding a way to move students beyond simple observation and description to critical analysis. In this paper, I show a strategy from a tertiary-level course which addresses both these problems. Using two Australian Defence Force recruiting videos from different eras, analysis is based on a social-semiotic model for multimodal texts, albeit a version of it which is "good enough" for the task at hand. By drawing on Hasan's notions of "verbal art", I show the steps that help to move students beyond description, towards critical analysis. While the tertiary context is different to that of schooling, the strategies can be applied at any teaching level.
Australian Association for the Teaching of English. English House, 416 Magill Road, Kensington Gardens, SA 5068 Australia. Tel: +61-8-8332-2845; Fax: +61-8-8333-0394; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Secondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Australia
Grant or Contract Numbers: N/A