This paper critically explores the power of photographic images and photovoice research methodology to support the emergence of narratives of care amongst twenty Irish fathers. In the context of economic recession, the breadwinner role for these men was exchanged with one of at-home father. Men's daily care of children included language and literacy development, a role traditionally construed as feminine. Reflections on the feminist, adult education methodological approach used to discuss men's role in family literacy suggest that photovoice contributed to the disruption of patriarchal norms. It supported men to talk fluently and empathetically to one another about masculinity, care and fatherhood thereby freeing them to engage in counter hegemonic narratives of masculinity. (A bibliography is included.)