ERIC Number: EJ1116984
Record Type: Journal
Publication Date: 2016-Oct
Pages: 20
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1540-4595
EISSN: N/A
Visualization of Twitter Data in the Classroom
Sigman, Betsy Page; Garr, William; Pongsajapan, Robert; Selvanadin, Marie; McWilliams, Mindy; Bolling, Kristin
Decision Sciences Journal of Innovative Education, v14 n4 p362-381 Oct 2016
The expression "big data" is ubiquitous in the business world today, but few undergraduate business students have the opportunity to gain practical experience with how new business analytics tools can be used in decision making. This article describes a set of hands-on labs that prepare students to incorporate streaming data analysis into group research projects. Splunk is used to help students analyze and visualize streaming social media data. An evaluation of student projects and student survey results show that this practical approach of training students to manipulate and visualize big data was largely successful in achieving instructional goals.
Descriptors: Visualization, Social Media, Telecommunications, Technology Uses in Education, Educational Technology, Undergraduate Students, Experiential Learning, Business Administration Education, Data Analysis, Student Research, Student Surveys, Instructional Effectiveness
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: Teachers
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A