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ERIC Number: EJ1116422
Record Type: Journal
Publication Date: 2005
Pages: N/A
Abstractor: As Provided
ISBN: N/A
ISSN: EISSN-1554-8244
EISSN: N/A
Critical Visual Literacy: Multimodal Communication across the Curriculum
Duffelmeyer, Barb Blakely; Ellertson, Anthony
Across the Disciplines, v3 spec iss 2005
"Critical Visual Literacy: Multimodal Communication Across the Curriculum" makes the case for expanding the pedagogical space and communication possibilities in undergraduate communication-intensive and linked (learning community) courses by allowing students to create multimodal texts that deal with civic and cultural and/or discipline specific themes. We argue that, rather than diluting the opportunities for rhetorical education--now comprised of critical literacy, visual literacy, and critical technological literacy in today's increasingly fast-moving visual and electronic cultural environment--multimodal composing more meaningfully reflects the environment in which students receive and generate text today. Using a theory base that draws from the literatures of composition and CAC, visual literacy, new media theory and ecology, and the theory and pedagogy of critical technological literacy, we make a case for this expansion of communication opportunities in undergraduate communication-intensive classes. Specifically, we show how multimodal composing reinforces and further develops at least three essential characteristics of a critically literate person, thus helping to lift what W.J.T. Mitchell (2002) so aptly called the "ideological veil": (1) understanding that a text is not a transparent window on reality, but is constructed; (2) developing and demonstrating rhetorical awareness both as a composer of text and as a reader of text; and (3) developing agency as a communicator and as a reader, rather than opting for the passivity that our popular media environment makes so easy. Additional print and online sources are provided.
WAC Clearinghouse. Colorado State University, Fort Collins, CO 80523. Tel: 970-491-3132; Web site: http://wac.colostate.edu
Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A