Faculty members at a large state university engaged in discussions of 21st century communication, new media, and the demands for new communication skills as they elected to establish a Communication across the Curriculum (CxC) program in 2005. Faculty leaders reviewed communication theory (e.g., from McLuhan to Kress), best practices from other programs around the country, and multidisciplinary arguments for an expanded definition of communication. The authors report strategies they used to build consensus, collaboration, and credibility for a "multimodal" communications curriculum. They describe requirements for communication-intensive courses that are being taught in the 4 "modes" of communication (written, spoken, visual, and technological) that the faculty adopted. A distinctive feature of this CxC program is the extent to which students lead in its development and are recognized as "LSU Distinguished Communicators" as they meet high standards, produce extra work, and build public digital portfolios that showcase their outstanding communication skills. A CxC Faculty Summer Institute showcases the contributions to communication instruction on the part of faculty members who serve as consultants to other LSU faculty members. Communication studios in 4 colleges (Art+Design, Arts & Sciences, Basic Sciences, and Engineering) provide extra-curricular resources for collaboration on communication projects, e.g., enhanced technology, software, mentoring by advanced students for other students, and consultations with faculty. Finally, the authors speculate about future developments that will be needed if the program is to stay "cutting edge."