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ERIC Number: EJ1115936
Record Type: Journal
Publication Date: 2016
Pages: 16
Abstractor: As Provided
ISSN: EISSN-1306-3065
Evaluation of the Cross-Cultural Traits Influence on the Behavior of Russian and Chinese Students on the Higher Education Products Market
Romanova, Irina M.; Noskova, Elena V.; Trotsenko, Anastasiya N.
International Journal of Environmental and Science Education, v11 n14 p6635-6650 2016
Development of academic mobility of students from different countries requires evaluating the influence of their cultural traits on the behavior on the educational products market. The subject of present study is the development of methodic approach towards evaluating the cross-cultural traits influence on students' behavior on the higher education products market. Within the study we developed a model of culture, which reflects the list of cultural values and characteristics of material and institutional values adapted for the educational products market of the universities. We propose a method of constructing a matrix of cross-cultural analysis of the elements, which create the model of culture in the consumers from a certain culture and behavioral traits of students on the higher education market. The developed methodical approach was evaluated on Chinese and Russian students. The results of the study can be used for developing measures for increasing the attractiveness of Russian universities for Chinese consumers.
LOOK Academic Publishers. Knobbelzwaansingel 211 Den Haag 2496LN, Netherlands. Tel: 31-20-217-0912; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: China; Russia
Grant or Contract Numbers: N/A