This study aims to explore the quality-oriented management of educational innovation at Madrasah Ibtidaiyah. Quality-Oriented Management of Educational Innovation is the process of managing new resources (ideas, practices, objects, methods) in the field of education to achieve educational goals or solve the problem of education. New ideas, practices, objects, and methods mean that something is already underway, existing, already practiced in daily management processes in the framework of improving the quality of education. By using a qualitative approach case study, this study found that Madrasah Ibtidaiyah made several innovations in the field of education (1) Innovation in branding in the form of Integrated Elementary Madrasa (MIT), (2) Innovation at the reception of students, such as the deadline students admission (3) Innovation in the curriculum, such as the development of subjects: Quran Hadith, Fiqh, SKI, and Aqeedah Morals and (4) Innovation in learning, such as more attention to the students (student-centred) instead of the teacher (teacher-centred).