This article provides analysis of research papers by different scholars, dedicated to topical issues of pedagogical creativity development in the educational process. The authors determined that pedagogical creativity could be considered at five levels: information-reproducing, adaptive-prognostic, innovative, research and creative-prognostic. In addition, this study highlights the main features of teachers' creativity and describes the psychological and pedagogical factors that negatively influence creativity development in students of professional-pedagogical specialties. Practical significance of this paper is determined by the fact that the authors offered a pedagogical model describing creative potential development of the personality in the course of research activities.