NotesFAQContact Us
Search Tips
Peer reviewed Peer reviewed
Direct linkDirect link
ERIC Number: EJ1115557
Record Type: Journal
Publication Date: 2016-Aug
Pages: 19
Abstractor: As Provided
ISSN: ISSN-0090-1482
Abstinence, Social Norms, and Drink Responsibly Messages: A Comparison Study
Glassman, Tavis J.; Kruger, Jessica Sloan; Deakins, Bethany A.; Paprzycki, Peter; Blavos, Alexis A.; Hutzelman, Erin N.; Diehr, Aaron
Journal of Alcohol and Drug Education, v60 n2 p72-90 Aug 2016
Objective: The purpose of this study was to determine which type of prevention message (abstinence, social norms, or responsible drinking) was most effective at reducing alcohol consumption. Participants: The subjects from this study included 194 college students from a public university. Methods: Researchers employed a quasi-experimental design, collecting pre/post-test data to evaluate the messages. Results: Post-hoc procedures revealed the following significant effects from the MANOVA: (a) abstinence message F(1,191) = 4.36, p = 0.038, (b) social norms message, F(1,191) = 4.27, p = 0.040; and (c) drink responsibly message F(1,191) = 4.09, p = 0.045. Conclusions: Each of the messages resulted in decreased alcohol consumption among at least one of the indicators, although the abstinence message was the most effective overall.
American Alcohol and Drug Information Foundation. P.O. Box 10212, Lansing, MI 48901. Tel: 517-484-1770; Fax: 517-487-2474; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Assessments and Surveys: Core Alcohol and Drug Survey
Grant or Contract Numbers: N/A