The main goal of the Russian professional education becomes the preparation of competent, qualified graduates, who are able not only to put their knowledge and skills to use, but also make original nonstandard decisions in the situations happening in their professional activities. The process of the design students' creativity development requires scientific substantiation and procedural guidelines due to insufficient knowledge, theoretical insight and guidance papers. The researchers recommend refusing from transition of ready-made knowledge and value and guideline representations in the course of learning by means of reproductive pedagogics and applying to development of new pedagogical technologies for education of personality. The most careful analysis is required for research of the problematic field for such concepts as "creative work", "creative activities", "creativity". Model of pedagogical support of students' creativity formation has peculiarities in accordance with the concept, when pedagogical activities, oriented to pedagogical support of design students' creativity formation, connect self-actualization of the teacher and his or her purposeful involvement in the change of student and in development of creativity. Thereby, today there is high demand for creative, intellectually developed, educable, flexible people, who are capable of applying gained knowledge in practice, and looking for the ways of rational and nonstandard solution of evolving problems.