ERIC Number: EJ1114923
Record Type: Journal
Publication Date: 2016
Pages: 13
Abstractor: As Provided
ISBN: N/A
ISSN: EISSN-1306-3065
EISSN: N/A
Network Reputational Risks of the Educational Institution
Bekturganov, Zakir Z.
International Journal of Environmental and Science Education, v11 n11 p4941-4953 2016
Development of the global information space is the basis of change in the educational paradigm and the formation of the world market of educational services. Traditional educational institutions face new challenges and risks that undermine their competitiveness. This implies the emerging phenomenon of online reputation risks, with significant regional characteristics. This paper first examines the emergence of online reputation risk for the Kazakh education. It shows how particular risks of educational institutions multiply the risks of reputation as regards regions and the country overall. Countering online risks and the positive e-reputation development should be part of a unified governmental and educational strategy. Empirical data justified the need to include the program of online reputation development into the strategic development plans at the level of local educational institutions.
Descriptors: Foreign Countries, Reputation, Internet, Social Media, Risk Management, Universities, Content Analysis, Generational Differences, Hierarchical Linear Modeling, Search Engines, Achievement Rating
LOOK Academic Publishers. Knobbelzwaansingel 211 Den Haag 2496LN, Netherlands. Tel: 31-20-217-0912; e-mail: editor@lookacademy.nl; Web site: http://www.ijese.net
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Kazakhstan
Grant or Contract Numbers: N/A