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ERIC Number: EJ1114889
Record Type: Journal
Publication Date: 2016
Abstractor: As Provided
Newspaper Headings as a Means of Presenting Priority and Secondary Information
Serdali, Bekzhigit K.; Ashirbekova, Gulmira Sh.; Isaeva, Zhazira; Adieva, Pakizat M.
International Journal of Environmental and Science Education, v11 n11 p4729-4738 2016
This study considers the possibility of using headings in periodicals as a functional mechanism for influencing the readers, which has corresponding goals and tasks. The study offers a detailed characterization of headings not as a unit of publishing and printing design, but as a conceptual and informational element in journalistic texts. Therefore, headings are studied in close relation to publications and their influence on the recipient. The study determines the features of the headings' information load, their design and conceptual-semantic direction. The most important functions of newspaper headings were analyzed. The reasons for considering them both as an architectonic structure that predetermines and affects the information content of the entire newspaper and as an individual productive unit that forms its own conceptual load and determines the perceptional reserve of the newspaper were outlined and substantiated. The key characteristics that allow determining the level of information presented in newspaper headings were described--they play the main and secondary role in the conveyance of notions and facts that are important to the recipient. The influence of headings on the readability of the periodical and its competitiveness in the formation of the public opinion was noted.
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Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A