The field of academia is frequently associated with traditional norms that aim to regulate scholarly activity, especially research. The social web, as another field, is often viewed as challenging long-established conventions with novel knowledge production practices. Hence, the two fields seem to oppose rather than complement each other. Using a Bourdieuian lens, this research examines research participants' accounts of their approaches to practice on the social web in relation to academia. The paper reports on the habitus dissonance between the two fields, before discussing the effects of the two fields' competing doxas on individuals' habitus.