The relevance of the problem stated in the article is conditioned by the fact that the inclusion of Russia into the international market area requires a new quality in educators--professional mobility. The market is not an end in itself, but the environment in which educators must learn to fulfill their personal, intellectual and creative potentials. Many Russian experts do not have such experience and the ability to quickly respond to market challenges. The purpose of the article is to analyze the experience of the Mordovian State Pedagogical Institute in the educational services market of the Volga, Russia and at the international level aimed at the formation of professional mobility and market-oriented mind in educators and students and the experience of the management of their pathways. In 2009, the Institute developed the "Management and Development Policy." The structure of the proposed "Management and Development Policy" includes: "strategic and tactical steps aimed at the formation of" professional mobility in educators of the Institute by enhancing professionalism and including them as elements in the market environment of the region and Russia. "The Institute offers a new model of work organization" as a result of purposeful management of teachers' performance "through the introduction of a flexible incentive scale" following the results of scientific-pedagogical activities. In this model, mobility becomes systemically important, and the market is a factor for its formation and conditions for its implementation. The higher education institution serves as a link between an educator and the market. The task of the higher education institution is to create conditions under which educators implement their intellectual and creative potential, forming and leading a pathway of professional mobility. The tasks of educators include cooperation with each other, with students, external partners on network cooperation, the administration of the higher education institution. The ability to hold and control a dialogue serves as the main instrument. As a result of cooperation, small mobile groups working in a particular period of time are formed in order to solve a specific task on the basis of the division of labor between the parties on a functional basis. The simulation method allows to consider the problem as a results-oriented and organized process for the formation of professional mobility. The systemic approach involves consideration of the object under study as the integrity, conditionally abstracting from external factors. The article does not provide solutions to all problems, but determines the dependence of the professional mobility of a specialist on processes of the educational services market.