To effectively compete in the market of online education, institutions need to get potential students' attention and interest in their high quality online programs. This goal can be reached by developing an online Web portal presenting the institution's online learning environment and the specific class, certificate, or degree program offerings in a way that answers self-directed students' questions. For online institutions, this paper offers a list of questions, organized in different categories (e.g., is online learning for me, technical requirements, online learning environment), that potential students might ask to determine whether online education at a certain institution fits their needs. This tool can be used as a guide to develop an online learning Web portal.