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ERIC Number: EJ1113645
Record Type: Journal
Publication Date: 2016-Jul
Pages: 11
Abstractor: ERIC
ISBN: N/A
ISSN: ISSN-0010-0889
EISSN: N/A
New Technologies and Communications Tools
Bouse, Jim
College and University, v91 n2 p41-44, 46-52 Jul 2016
Relationships are key to the success of everything higher education hopes to accomplish, from recruiting the next class to retaining them, guiding them to graduation, creating successful alumni, and fostering satisfied donors. Creation of those relationships can be engaged and facilitated by the technology, communications tools, and ideas addressed in this commentary. This article explores the fulfillment of some strategic enrollment management (SEM) goals through the application of a public relations lens in terms of marketing, communications, technology, and data. It surveys what is being utilized, how it is being utilizing, who is using it, and what is on the horizon of the possible.
American Association of Collegiate Registrars and Admissions Officers (AACRAO). One Dupont Circle NW Suite 520, Washington, DC 20036. Tel: 202-293-9161; Fax: 202-872-8857; e-mail: pubs@aacrao.org; Web site: http://www.aacrao.org/
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A