An exploratory study examined rural Latino youths' perceptions regarding positive youth development (PYD), particularly related to aspects such as the definition of PYD, potential benefits of PYD, and motivations for participating in PYD activities. A total of 28 self-identified Hispanic youths participated in focus groups. Findings suggest that participants identified key components of PYD (e.g., skills gained through participation) that are generally consistent with broader research on the topic. Youths' motivations for participating in PYD programs included familial encouragement, availability of the programs, and the engaging/enjoyable nature of the programs. Potential implications for Extension professionals are discussed.